Meet different shoppers' needs with the latest insights on the market, consumers, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.


News, Insights and Events


A new report from IRI analyzes the impact Amazon’s recent acquisition of Whole Foods Market is having on the retail landscape. Read More


Effective CPG innovation requires an unbiased shopper perspective and the ability to accurately and quickly forecast new item performance. Predictive data helps make this possible. Read More


Gartner’s new “Market Guide for Advanced Analytic Service Providers for Marketing” can be used to identify advanced analytics experts to support data-driven marketing programs. Read More


IRI’s generational study uncovers distinct purchase motivators of Gen Z shoppers. Read More


A report from IRI reveals the key indicators for predicting future sales performance, including share of wallet and digital consumer sentiment. Read More


A white paper from IRI and PlaceIQ helps marketers map today’s complex customer journey and measure the value of location-based marketing efforts. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team and bring big data to life.

Search our full time positions.